Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. The fact: If you are doing nothing else, search engine placement and keyword related advertising can make up 80 to 90 percent of your traffic! SEO will help you to dominate your competition, calculate fast ROI, get superior sales results and it's the best investment for growth. Our SEO services & methodology:
The foundation in this case consists of tools like Google Analytics, Google MyBusiness and Google Webmaster Tools.
To perform a detailed site audit on your existing site by examining everything from content and accessibility to site architecture and internal linking.
Keyword research is the most important part of SEO. The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products.
On-page SEO is the optimization of items on your website (such as keyword optimization and internal linking), so you can rank higher for the keywords you target. It's a practice of optimizing your web pages with title tags, content, internal links & URLs and generate XML sitemap.
Off page SEO techniques happen outside of your site and involve attracting links from other websites, shares on social media, and mentions across the web. It's is an effort to generate links and ratings, so your site rises in credibility and rank.
SEO definitely takes time, set your expectations that this is a long-term strategy. Even trends in SEO are changing so it's important to keep up with the latest SEO updates, so it is necessary to devote SEO efforts regularly and on a long-term basis.
SEM or Search Engine Marketing encompasses all aspects of search marketing including PPC, SEO, affiliate programs, social media campaigns.
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